Ostendo Continuum (ERP) for Sales and Distribution
Ostendo Continuum ERP for Sales & Distribution
A Powerful End-to-End Solution Built for Real-World Industry Requirements
In today’s fast-moving marketplace, successful sales and distribution businesses must deliver the right product, at the right time, to the right customer—every single time. With rising customer expectations, supply-chain disruptions, tighter margins, and increasing compliance demands, disconnected systems and manual processes are no longer sustainable.
Ostendo Continuum ERP provides an integrated, industry-proven solution for sales, distribution, inventory, logistics, finance, and customer service—all within a single, unified system. It delivers full visibility from customer order through to picking, despatch, invoicing, and cash collection, empowering businesses to scale profitably with confidence.
A Fully Integrated Sales & Distribution Platform
Ostendo Continuum brings all core business functions together in one system, eliminating data silos and duplicate entry. This creates a true single source of truth across your entire operation.
Key integrated capabilities include:
- Sales Orders & Quotes
- Pricing, Discounts & Contract Pricing
- Inventory & Warehouse Management
- Picking, Packing & Despatch
- Freight & Delivery Management
- Invoicing & Accounts Receivable
- CRM & Customer History
- Mobility Apps for Sales, Picking & Delivery
- Integrated Business Intelligence & Reporting
This seamless integration ensures that sales, warehouse, finance, and management teams all work from the same real-time data.
Designed for the Real Demands of Distribution Businesses
Sales and distribution businesses operate in fast-paced environments where accuracy, speed, and service levels are critical. Ostendo has been specifically designed to handle:
- High-volume order processing
- Multiple warehouses and locations
- Complex pricing structures
- Backorders, partial deliveries, and split shipments
- Lot, batch and serial number traceability
- Customer-specific product ranges
- Fast-moving and slow-moving stock lines
From small distributors to large national supply chains, Ostendo Continuum scales as your business grows.
Industry-Specific Requirements Supported by Ostendo Continuum
One of Ostendo Continuum’s greatest strengths is its ability to meet the unique operational and compliance requirements of multiple industries—all within the same core system.
1. Food, Beverage & Natural Products Distribution
- Full lot and batch traceability
- Expiry date management and FEFO stock rotation
- Recall management
- Allergen tracking
- Chain-of-custody reporting
- FSANZ and HACCP compliance support
2. Pharmaceutical & Medical Supply Distribution
- Batch and serial tracking
- Audit trails and validation reporting
- Cold-chain management
- Regulatory compliance reporting
- Controlled goods handling
3. Electrical, Industrial & Trade Supplies
- Barcode scanning
- Multi-warehouse stock control
- Kitting and assemblies
- Contract pricing and national accounts
- Mobile sales and delivery verification
4. Automotive & Spare Parts Distribution
- Serialised part tracking
- Supersession and substitute item management
- Fast pick/pack/despatch operations
- Warranty and returns processing
5. Wholesale & General Distribution
- High-volume order automation
- Customer-specific price lists
- Promotions and rebate management
- Dropshipping and third-party fulfilment
Smart Inventory & Demand Planning
Ostendo Continuum gives you complete control over your stock with intelligent inventory tools designed to optimise cash flow and improve service levels:
- Real-time stock availability
- Item usage forecasting
- Min/max replenishment
- Supplier lead-time management
- Safety stock calculations
- Dead and slow-moving stock analysis
These tools ensure you always carry the right stock in the right location at the right time.
Efficient Warehouse, Picking & Despatch
Ostendo Continuum streamlines warehouse operations with powerful tools that boost speed, accuracy, and accountability:
- Paperless picking using mobile devices
- Barcode scanning for accuracy
- Multi-stage pick/pack/ship workflows
- Automated freight labeling
- Delivery run planning
- Proof of delivery via mobile app
This delivers faster order turnaround, fewer errors, and higher customer satisfaction.
Sales Mobility & Customer Engagement
Modern sales teams need real-time access to customer and product data—wherever they are. Ostendo Continuum’s mobility solutions allow your team to:
- Enter orders on-site with customers
- Check live stock availability
- Access customer pricing and history
- Capture electronic signatures
- Sync automatically with head office
This dramatically improves sales productivity and customer experience.
Integrated Online Ordering (B2B & B2C)
Ostendo Continuum can be fully integrated with online web stores for both B2B and B2C trading:
- Real-time product availability
- Online customer-specific pricing
- Automated order capture into Ostendo
- Secure online payments
- Click & collect and delivery workflows
This gives customers the convenience they expect while reducing internal admin costs.
Real-Time Business Intelligence for Better Decisions
With built-in reporting and Business Intelligence integrations, Ostendo Continuum delivers powerful insights into:
- Sales performance by customer, product, rep or region
- Inventory turnover and stock health
- DIFOT (Delivery In Full On Time) performance
- Order fulfilment efficiency
- Profitability by product and customer
- Warehouse productivity
You no longer rely on disconnected spreadsheets—your data is live, trusted, and actionable.
Seamless Accounting & Financial Integration
Ostendo Conrinuum integrates tightly with leading accounting systems including:
- MYOB
- Xero
- MoneyWorks
- QuickBooks
- Reckon
This ensures accurate, automated posting of invoices, payments, inventory values, and financial reporting—without double entry.
A Future-Proof Platform for Growth
Ostendo Continuum is a modular, scalable ERP platform that grows with your business. Whether you are expanding into new locations, adding new product lines, improving logistics, or introducing eCommerce, Ostendo provides the flexibility and power to support your future roadmap.
