Ostendo Continuum (ERP) for Wineries and Cellar Door

Ostendo Continuum (ERP) for Wineries with a Cellar Door

One integrated platform for production, compliance, inventory, sales, and the complete cellar door experience

Running a successful winery today takes far more than crafting great wine. Modern wineries operate as two highly connected businesses in one:

A manufacturing operation — managing harvest, fermentation, maturation, blending, bottling, quality assurance, traceability, and compliance
A retail and hospitality operation — delivering cellar door experiences, tastings, wine clubs, events, online sales, and direct-to-consumer fulfilment

Ostendo Continuum ERP brings these worlds together in a single, integrated system — giving wineries real-time visibility into what they have, where it is, what it costs, what’s committed, and what can actually be sold today.

No spreadsheets. No disconnected systems. Just one source of truth from vineyard to customer.

The Modern Winery Challenge

Wineries sit at the intersection of agriculture, manufacturing, retail, and hospitality — each with its own operational pressures.

Complex, Seasonal Production

Winemaking is inherently variable. Yields change with the season. Quality evolves over time. Processes span multiple stages, including crushing, fermentation, racking, ageing, blending, and bottling — often across months or years.

To manage this effectively, wineries need systems that reflect winery reality, not rigid, linear manufacturing assumptions.

Inventory That Exists in Many Forms

Wine isn’t just “stock on hand”. It exists as:

Bulk wine in tanks and barrels
Work-in-progress across multiple stages
Finished goods in multiple packaging formats
Retail stock at the cellar door
Allocated stock for clubs, distributors, and events

Without accurate, real-time visibility, wineries risk overselling, under-supplying the cellar door, or tying up capital unnecessarily.

Compliance, Traceability, and Audit Readiness

Regulatory and quality requirements continue to increase. Wineries must demonstrate:

End-to-end lot and batch traceability
Accurate production and excise reporting
Quality controls and release approvals
Label and documentation compliance
Recall readiness

These are not optional — and manual processes increase risk.

Direct-to-Consumer Growth

Cellar doors, wine clubs, online orders, and subscriptions are now central to winery profitability. Customers expect seamless experiences, accurate availability, personalised pricing, and fast fulfilment — all backed by reliable data.

Why Ostendo Continuum Is Different

Ostendo Continuum is not a generic accounting system or bolt-on POS. It is a flexible, end-to-end ERP platform designed to handle the operational complexity of wineries — particularly those with an active cellar door.

It connects production, inventory, compliance, sales, and customer experience into one coherent system.

Industry Requirements — Met in One Platform

End-to-End Lot and Batch Traceability

Ostendo Continuum delivers true winery-grade traceability, tracking:

Grape intake by block or supplier
Ferments, tank movements, and transfers
Blends and barrel batches
Bottling runs and packaging
Finished goods and customer shipments

This allows wineries to instantly answer:

What went into this bottle — and where did it come from?
Where else was this lot used?
Which customers received it?
What were the yields and losses at each stage?

Traceability becomes a structured process — not a scramble during an audit or recall.

Production Control That Matches Winemaking Reality

Winemaking is variable, seasonal, and quality-driven. Ostendo Continuum supports:

Variable yields, losses, and evaporation
Multi-stage transformations and blending
Bulk wine and packaged inventory linked together
Scheduled bottling runs and materials planning
Labour and cost capture by batch, SKU, or vintage

With flexible recipes, batch-linked production, and full cost capture, wineries gain real insight into true cost-to-produce and margins by vintage and label.

Inventory Across Locations and Stock States

Ostendo Continuum manages inventory across:

Tanks, barrels, and intermediate containers
Warehouse finished goods
Cellar door retail stock
Event and consignment stock
Quality hold or quarantine locations

Multi-warehouse logic, bin locations, and stock status controls ensure:

Cellar door stock is always available
Allocations are respected
Warehouse stock isn’t sitting idle while retail runs dry

Cellar Door POS — Connected to the Back Office

The cellar door is where brand experience meets operational reality. Ostendo Continuum’s integrated POS supports:

Fast transactions, bundles, mixed cases, and promotions
Member pricing, tasting fees, staff pricing, and vouchers
Refunds, returns, and loyalty rules
Live stock availability and allocation awareness
Full customer profiles and purchase history

Because POS, inventory, production, and finance share the same data:

No double entry
Cleaner stock accuracy
Better upsell opportunities
Stronger wine club growth through better customer insight

Direct-to-Consumer, Wine Clubs, and Online Sales

Ostendo Continuum supports the full DTC lifecycle, including:

Wine club tiers and benefits
Allocations, pre-orders, and scheduled releases
Online orders with live stock availability
Pick, pack, and dispatch workflows
Courier and labelling integrations (where applicable)

Club releases and online campaigns become controlled, predictable processes — not admin-heavy exercises.

Compliance, QA, and Audit Readiness

Ostendo Continuum helps wineries formalise compliance and quality processes through:

QA testing and batch release controls
Document attachment to products, batches, and jobs
Label version control
Food safety and cleaning schedules
Excise, WET, GST, and export reporting support

Audits become faster, cleaner, and far less disruptive.

Where Wineries See the Biggest Gains

Clear Profitability by Channel

Understand margins across:

Cellar door retail
Online DTC
Wine club
Wholesale and distributors
Events

When production costs, packaging costs, and selling prices live in one system, profitability becomes visible — not guessed.

Better Planning in Peak Seasons

Vintage and bottling create pressure points. Ostendo supports:

Materials planning (bottles, labels, cartons, closures)
Labour and capacity planning
Smarter purchasing and freight timing
Allocation control to avoid overselling

Faster, More Confident Cellar Door Service

With inventory, member pricing, and customer history unified, staff focus on hospitality — not hunting for information.

Mobility and Barcode Scanning — A Game Changer

Mobile and barcode-driven workflows streamline:

Grape receivals
Stock movements between cellar, warehouse, and retail
Picking for online orders and club releases
Cycle counts and stocktakes

Less paper. Fewer errors. Better stock accuracy.

Actionable Reporting and Dashboards

Ostendo Continuum data feeds powerful dashboards such as:

Stock on hand vs committed
Best sellers by channel
Margin by SKU, label, or vintage
Production yields and losses
Order turnaround and delivery performance
Cellar door conversion metrics

These insights support better decisions — every day, not just at month end.

The Final Sip

Ostendo Continuum is a strong fit for wineries with a cellar door because it connects winemaking operations with retail and customer experience in one end-to-end system.

It supports:

Traceability and compliance
Accurate inventory and cost control
DTC growth and cellar door excellence
Real-time visibility and decision-making

For wineries ready to operate with confidence, clarity, and control — Ostendo Continuum becomes the digital backbone that lets great wine shine through exceptional operations.

Receiving (grapes, dry goods, packaging)
Stock moves between cellar/warehouse/cellar door
Picking for online orders and club releases
Cycle counts and stocktakes without shutting down operations

Less paper, fewer errors, better stock accuracy.

Reporting and dashboards for winery owners and managers

Ostendo data can feed operational dashboards such as:

Stock on hand vs committed (by location)
Best sellers by channel
Margin by SKU/vintage/label
Production yields and losses
Order turnaround time and DIFOT-style delivery performance
Cellar door conversion metrics (tastings → purchases → memberships)

The bottom line

Ostendo Continuum is a strong fit for wineries with a cellar door because it connects winemaking operations with retail and customer experience in one end-to-end system—supporting traceability, compliance, inventory accuracy, DTC growth, and real-time decision-making.