We can help you implement CRM with Ostendo Continuum ERP to improve your business performance?
Why Implement CRM?
Customer Relationship Management is exactly what the name implies — it’s all about understanding, managing, and strengthening your relationships with customers and prospects.
But with so many CRM options on the market, the real question isn’t “Which CRM should I choose?”
It’s “Why do I actually need CRM in the first place?”
Let’s cut through the hype. There are two core reasons businesses implement CRM.
1. Improve Sales Visibility and Performance
You want better control and insight into how your sales team interacts with customers and leads.
CRM helps you:
- Track sales activity and follow-ups
- Monitor pipelines and conversion rates
- Report on performance with confidence
For many businesses, clear, reliable reporting is the driving force behind CRM adoption.
2. Understand and Serve Your Customers Better
CRM gives you a deeper understanding of your existing customers so you can:
- Market to them more effectively
- Anticipate their needs
- Build stronger, longer-term relationships
Whether your needs are complex or as simple as having all customer and sales information available in Microsoft Outlook®, the right CRM approach makes your customer data work for you — not the other way around.
CRM Implementation That Delivers Real Value
Successful CRM isn’t about software alone. It’s about choosing the right functionality, integrating it properly, and ensuring your team actually uses it.
We help you by:
- Defining clear objectives and requirements, aligned with your existing systems — including Ostendo Operations (ERP)
- Identifying integration needs within your current framework, while allowing for future growth and change
- Focusing on what adds value, not unnecessary features that complicate adoption
- Getting your data right — because in CRM, poor data in means poor results out
- Applying RFM (Recency, Frequency, Monetary) analysis to drive targeted, personalised marketing campaigns
- Ensuring staff adoption, by delivering a CRM solution that is intuitive, useful, and genuinely beneficial to day-to-day work
Too many CRM projects fail because the system is difficult to use or offers no clear benefit to the people expected to use it. We make sure that doesn’t happen.
Integrating Third-Party CRM with Ostendo Continuum ERP
Ostendo Continuum (ERP) already contains a wealth of customer, sales, and transaction data. This information is invaluable for managing customer relationships and growing sales — when it’s used correctly.
Ostendo Continuum includes powerful CRM functionality that we can implement and tailor to your business. Our CRM customisations:
- Use live customer and sales data from Ostendo Operations (ERP)
- Enable targeted and personalised email and marketing campaigns
- Provide a true, single source of customer truth
Where required, we can also integrate Ostendo Continuum with leading CRM platforms such as Hubspot®, Salesforce® and Microsoft Dynamics CRM®, or explore custom integrations with other CRM systems to suit your preferred technology stack.
HubSpot CRM is a trademark of HubSpot Inc registered in the US and other countries
Microsoft Dynamics CRM is a trademark of Microsoft Inc registered in the US and other countries
Salesforce is a trademark of Salesforce.com Inc registered in the US and other countries