Customer Relationship Management (CRM) integrated with Ostendo Continuum (ERP).
CRM Integrated with ERP – Turn Customer Data into Real Sales Growth
The “C” in CRM stands for Customer—so why do so many CRM systems focus almost entirely on prospects? And why do they often treat your business system as an optional add-on?
The reality is this: many stand-alone CRM systems are disconnected from your real customer data. They can’t see your invoices, your order history, or your true sales performance. That means they’re managing contacts, not customer relationships.
A CRM That Works with Your Real Sales Data
We can integrate your standalone CRM to be fully integrated with the CRM capabilities of Ostendo Continuum (ERP). Instead of duplicating customer records or guessing at performance, it uses your actual customer and sales data—live, accurate, and always up to date.
This means you can:
- Manage both customers and prospects in one system
- See real purchase history, not just marketing activity
- Base decisions on facts, not assumptions
- Align marketing, sales, finance, and operations seamlessly
Smarter Customer Management with RFM Intelligence
With your CRM integrated with Ostendo Continuum (ERP), you gain instant visibility of powerful customer KPIs using proven RFM principles:
- Recency – Who bought most recently?
- Frequency – Who buys most often?
- Monetary – Who spends the most?
These insights allow you to filter, segment, and target customers with precision—transforming how you grow revenue.
You can instantly:
- Identify your best customers and focus on those driving the most value
- Welcome new customers automatically and start building loyalty from day one
- Detect at-risk customers who haven’t purchased for some time and launch win-back campaigns
- Prioritise sales effort where it will have the greatest impact
This is not theoretical data—it’s your actual ERP sales history working for you.
Targeted, Personalised Marketing That Delivers Results
The segmented data from your CRM integrated with Ostendo Continuum (ERP) can be easily used to run highly targeted, personalised email campaigns that are driven by real buying behaviour—not generic mailing lists.
The True Advantage of CRM Integrated with ERP
Unlike stand-alone CRM systems, our integrated solution is built on the single source of truth in Ostendo Continuum (ERP). That means:
- No double handling of data
- No mismatched records
- No guessing about customer value
- Just accurate insights that drive real business growth
When your CRM is truly integrated with your ERP, your customer relationships become measurable, manageable, and profitable.
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