YouGrow provides Customer Relationship Management (CRM) integrated with Ostendo Operations (ERP).
CRM Integrated with ERP
The “C” in CRM, stands for Customer. So why do so many CRM software systems focus on Prospects? And then maybe add on an accounting link as an optional extra?
Many CRM systems stand alone and are disconnected from the actual sales data of your customers because they cannot access your invoicing system.
YouGrow interfaces with and uses the customer information and sales data already in Ostendo Operations (ERP) so you can manage your "Customer" relationships not just your prospective customers.
This empowers you to improve your sales through communicating with your customers using targeted direct marketing based on RFM principles (Recency, Frequency, Monetary).
Tapping the Power of Outlook®
YouGrow runs directly within Microsoft Outlook® which is the system with the familiar interface you have open all day every day. You don't just see contacts, you see multiple contacts within an organisation
YouGrow uses the power of Microsoft Outlook® with Exchange® for;
- Targeted and personalised email campaigns.
- Follow up tasks for sales opportunities and customer management.
- Calendar appointments for meetings with customers.
Managing Customer Relationships with RFM
With YouGrow running in Microsoft Outlook®, you can see important KPI's and metrics about your customers that came from Ostendo Operations (ERP). This empowers you to improve your sales through communicating with your customers using targeted direct marketing based on RFM principles (Recency, Frequency, Monetary).
Within Microsoft Outlook® you can filter and segment customers and contacts by these KPI's and metrics for targeted personalised marketing campaigns.
- See your best customers by RFM principles who are most active and generate most sales and those who do not. This provides you with the visibility to direct your sales efforts to grow sales.
- See your new customers and send them a welcome email and start building a relationship with them.
- See which customers have not bought from you for a period of time and formulate a targeted approach to win them back before they leave.
The advantage with YouGrow is that it uses actual customer information and sales data from Ostendo Operations (ERP) in Microsoft Outlook® providing an integrated Customer Relationship Management system to improve your business performance.
Microsoft Outlook and Microsoft Exchange are trademarks of Microsoft Inc